How to write a segmentation strategy

Psychographic — By personality, risk aversion, values, or lifestyle.

best market segmentation examples

The more a business' owners understands the market, the better their chances of forming a strategy that reaches the most productive customer groups without wasting resources.

Because they are a single, high specific individual profile they let you focus on specialized messaging that can connect with your audience. B2B strategies can encompass all of these specific segments that have already been mentioned.

If you continue to monitor the situation once the plan is in effect, you should know quickly whether everything is on the right track or changes need to be made and resources reallocated.

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Manage your segments globally. In addition to commercially available sources, you may find it useful to gather your own data, perhaps by asking existing customers to fill out surveys or by gathering information from trade shows or conferences.

And how should they communicate its benefits?

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This will give you a greater opening to a competitor who targets more narrowly. This is why you need to use market segmentation to divide your customers into groups of people with common characteristics and needs.

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And how should they communicate its benefits? Marketers must also ensure that the individuals of the segment respond in a similar way to the stimulus. With this strategy, a company simply divides the larger market into groups based on several defined traits. STP stands for: Step 1: Segment your market. Banks, for instance, often have different products for small versus large businesses. What to do With Market Segmentation Data The motivation needs group may need more push-style messaging such as emails or texts, while the comfort and style groups might respond better to inbound marketing efforts like infographics or how-to articles. But segmenting requires more than just similar features. As discussed in the markets, sub-markets and product-markets section, it is important not to define a market too broadly. Did we miss something? Correctly using market segmentation allows you to better know your customer base, and align your marketing efforts and messaging strategy. Step One — Define the market The first step in creating market segments is to clearly define the market of interest. This allows you to engage with each group better, personalize your messages, and sell much more of your product. Exclude detailed research findings and support in the executive summary, keeping it to half a page or less. As an example of this strategy's benefits, consider the lifestyle of an outdoor adventurer.
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How to Write Up & Develop a Market Segmentation Plan