It operates in more than 30 different countries and has partner operations in many more additional places. Consumer buying patterns - The buying behaviour of the customers in India is changingthe customers are shifting to buy the new products and service according the offers and schemes available to them.
It enables millions of people who have access to a mobile phone, but do not have or have only limited access to a bank account, to top-up airtime, send and receive money, make bill payments and much more.
Not a big player in urban market: Idea Cellular is considered as rural market leader but they do not have good market share in urban area.
In the late s and early s protests against poor service by subscribers, politicians, industrialists, and business leaders coincided with global and national pressure for liberalization.
Marketers, writers, and media managers handle online marketing and campaigns. Initially, there were wired phones which are not hazardous to our health and also to the environment.
The above requirement was indicated in the guidelines issued for entry of private sector in basic telecom service.
It is currently operating in an industry which is expected to grow at a rate of 1.