Ufone competitor analysis

During the year Ufone adopted the policy of simplified tariffs with no hidden charges, which resulted in positive impacts on the usage trends of subscribers as well as total subscriber base, which has increased from 2, k in June to 7, k in June To examine the prospects of Ufone in the overall Pakistan Market.

Performance: As mobile users in the country have reached over 28 million at a very rapid pace, Ufone has maintained itself as the 2nd largest cellular operator in Pakistan with a subscriber base of around 6.

ufone swot analysis 2018

Cellular industry performance in Pakistan before the launch of Ufone was quite dismal, with one of the lowest population penetration rates in the Whole region. Business in which we are not in: Ufone is not catering the corporate customer so it is the business in which they are no in also Ufone dont have 4G.

The tariff packages have been designed keeping in mind the requirements of every segment of the society may that be a housewife, a taxi driver, a trader or a student. Ufone recently started GPRS through which users can connect themselves to the global village via Internet, also introduced multimedia messaging services and worldwide SMS at flat rates.

ufone swot analysis 2017

Its advertisements are not good and eye catching. CEO is a great supervision to the 8 Major operations of the company. During the year Ufone adopted the policy of simplified tariffs with no hidden charges, which resulted in positive impacts on the usage trends of subscribers as well as total subscriber base, which has increased to Offices depend on its people.

Ufone is committed to care for its customers even after they have acquired a new connection. In postpaid they provide a lot of packages such as Uwon, Ushare.

To examine the prospects of Ufone in the overall Pakistan Market. If not then it is an assignments for further knowledge improvement. It is dissimilar in the case of Ufone, as compare to the market leader of telecom- Mobilink, Ufone spends lot in advertising by hiring famous celeb of humor, spend lot in developing creative content in advertising but as a result its backward in leading in market. All Ufone need to be competent, added values and adapt technological change. Ufone is committed to care for its customers even after they have acquired a new connection. Offices depend on its people. The tariff packages have been designed keeping in mind the requirements of every segment of the society may that be a housewife, a taxi driver, a trader or a student. It has the list but this list is not authentic which is increasing the unauthorized use of its sim specially pre pay. Not only SMS but also provides Ufone Info service through which user can get latest information about news, sports, religion, horoscope, stock exchange etc even live sports updates. In any phase of any product or service PLC company could break through. If these company boom in their decline stage then Ufone can also be the market leader in telecom sector. These operations are divided into departments that are: 1. The new brand image gained huge popularity amongst the targeted market. UFONE has also finalized a huge network expansion contract amounting to about USD million in order to extend cellular network to new cities, towns and highways and enhance its current installed capacities in existing cities. As a result the asset base of the Company has increased from Rs.

U fone have to develop strategies to counter their strategy and to survive in the market.

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SWOT analysis of ufone